When WordPress is right
Sometimes the builder is enough.
WordPress is a strong choice when you have a developer or internal team that wants deep CMS control and will keep the stack maintained.
SWATS vs WordPress
An honest comparison for deciding between WordPress and a managed Smart Website.
| Factor | WordPress | SWATS |
|---|---|---|
| Who builds it | You, a template, or a hired implementer | SWATS builds the site for you |
| Who maintains it | You or someone you coordinate | SWATS maintains it as part of the service |
| Security | Platform or plugin model, with owner responsibility still in the loop | Managed hosting, SSL, monitoring, and a smaller operating surface |
| Updates | Log in, edit, publish, or manage a freelancer | Email the change, review the preview, approve it live |
| Hosting | Included or configured inside the platform | Included in the managed website service |
| Cost model | Subscription plus your time, add-ons, plugins, or outside help | One setup fee and one monthly service |
| Ownership | Your content and domain, with platform limits | Your content, domain, and URL path preserved wherever possible |
When WordPress is right
WordPress is a strong choice when you have a developer or internal team that wants deep CMS control and will keep the stack maintained.
Migration
A WordPress migration starts by mapping the live pages, content, forms, rankings, media, and URL structure. SWATS rebuilds the useful parts as a managed Smart Website, then redirects old URLs where needed.
See website migration →Source article: the honest platform comparison.
Next step
One hour, no prep. We leave with what we need to build or migrate your Smart Website.